Strategize and Reach Your Client


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At the end of this lesson learners will:

Learner Outcome(s)

Learners will be able to:

  • Understand the importance of strategic planning in growing a business

  • Define strategy and incorporate the first steps to strategic planning to their business

  • Differentiate between values, vision, mission

  • Incorporate three steps for mindful communication to reach their audience/client

  • Identify their internal resources, capabilities and strengths

  • Identify the needs and areas of support and help and develop a plan for the gaps

  • Learn how your resources align with your strategy

  • Learn how to build a plan that takes this information to reach your goals

Conceptual Understanding(s)

Learners will understand that:

  • Having a game plan, strategy, will elevate their business

  • Intentional entrepreneurship can be a game changer

  • “Who you are as a business”, your values and the core of your “why” will guide the actions, messages will resonate with your ideal audience

  • The hustle of entrepreneurship and the “daily grind” needs to be balanced with mindfulness, intention and strategy. Doing so will allow you to do inventory of who you are, where your at and where you want to go. It allows you to change course and pivot before it’s too late. Doing so will help you grow, scale and succeed.


Guiding Question(s)

  • What is strategy?

  • What is intentional entrepreneurship?

  • How do you develop goals to leverage your strengths?

  • How do you align who you are, what you have, what you need to reach your goals?